Tuesday, November 4, 2014

Melbourne Cup (Media) Tips

It is Spring Racing Carnival time again, and Australian television news lifestyle editors could not be happier. There job could not be easier. Melbourne Cup coverage on evening news, the night of the “race that stops the nation”, will be the same as every other year.

The newsreaders are most likely to located trackside, and will definitely be dressed in race going finery with the distinct possibility of top hat and tails for the men and some ridiculous head piece for the women.

The broadcast will commence with commentary and footage of the winning horse crossing the finish line and then in the mounting yard wearing its ribbon whilst trainer and jockey hold up the cup, owners standing awkwardly in the background.

To complete your Melbourne Cup news bingo card select from the following “news” stories, which will appear somewhere throughout the news broadcast. Will yours be aired first?

a.     A piece about the amount of food and alcohol consumed on the day at the track. The food will be compared to either the weight or volume of bases or the volume of the MCG (in Melbourne everything of large quantities is compared to the MCG). The alcohol volume will be measured in Olympic swimming pools.
b.     Total number of people through the gate
c.     The amount racegoers and the country in general gambled away. To encourage everyone to gamble again next year there will also be mention of the total winnings and some ridiculous one off bet that paid off.
d.     Celebrities, who attended Flemington and at which marquee were they a guest. If previous years are any guide the international celebrities will be C if not D grade celebrities if they are known at all in Australia.
e.     Fashion on the field. This will have many sub sections
i.      The catwalk competition of ordinary race goers vying to win a sash.
ii.     Fascinators (which ironically are not that fascinating) and hats
iii.   Token men who actually look good.
iv.   Fashion editors will also find some woman’s outfit they deem to be inappropriate and portray it as a scandalous controversy even though no one had even noticed the outfit until they splashed it across the screens in primetime.
v.     The same fashion editors will also create a montage of people wearing something similar to demonstrate this years’ trend. Spots, stripes, pastels, bold prints, black, pink etc. Of course with so many people at the track the chances are that there was equal number s of punters wearing each of these styles.
vi.   Token men wearing bright coloured suits, this is always a group of men.
vii.  Costumes; Smurfs, Where’s Wally, Ritchie Benaud (yes he is a cricketing legend but how many costumes do people own?)  and Mario are always popular
f.      General punters, like fashion there will be many sub sections
i.      Crowd shot of people cheering without abandon towards the end of the race as they realise they are backing the winner.
ii.     Crowd shot of people realising they have not backed the winner and pretending not to care
iii.   A group on 6-10 people sitting on the ground sharing a picnic oblivious to the amount of room they are taking up or that there is a race on
iv.   A couple having a good snog
v.     Drunk people bonus points, if it is someone unconscious on the grass at the end of the day
vi.   Women carrying their uncomfortably high shoes in their hand walking barefoot or in their boyfriends shoes
vii.  Drunk 20 somethings yelling incoherently as they pass the camera
g.     The reporter
i.      Pretending he is drunk (it is always the male reporter) or at least claiming he is pretending to cover up the fact that he is actually drunk.
ii.     The same reporter being a bit leery with some of the female punters
iii.   The same reported walking slightly dishevelled from the track towards the tram stop at the end of the day
iv.   A reporter “bonding with the crowd” sitting with them, toasting nothing in particular (usually with champagne the reporter has taken from the punters)
v.     Reporter standing in the loudest most intoxicated section of the crowd to show how “fun” the “atmosphere” is. Said crowd will yell and scream on queue and someone will do something obscene in the background.
h.     Random historic fact or record. A researcher has quickly looked on Google or Wikipedia to discover that this is the first time the winner has been trained by a left-handed ginger hermaphrodite or the stableboy’s best friend is the great great grandson of the person who stitched the saddle blanket worn by the winner on the 1907 race. The more detailed the fact the less impressive it is.
i.      Public transport, because apparently it is news that the trams are a bit packed when 100,000+ people all try to get on them at the same time.
j.      Coverage of the actual race will not occur in its entirety until the sports section of the broadcast
k.     The broadcast will end with the same footage with which it started. The same footage will have been repeated at least 3 other time throughout the news.

My bet is that all of these will be included. On every channel.


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